With BlackBerry and Flowfinity, I get an accurate picture of exactly how products are presented to customers. Ultimately, that means we can influence customers in a much deeper and richer way. - Ed Bollinger

Business Challenge

Heinz wanted to speed up and improve the quality of score card information they gathered about Heinz brands in retail stores.

Solution

Heinz worked with its partner Flowfinity Wireless Inc. to create the Electronic Retail Audit. The application, built on the BlackBerry® Enterprise Solution and using Flowfinity Actions™, wirelessly automates the auditing process on BlackBerry® devices and creates reports in a sales report web site.

Results

Retail Business Managers are saving about two hours on data entry when they are doing audits. Heinz has moved from a week-long delay in generating reports from completed audits to having almost immediate information sent to executives wirelessly.

Industry Retail/Wholesale
Region North America
Company Size Large Enterprise
Type of Solution Business Intelligence, Workflow and Approvals
Field Service, CRM and Dispatch Operations
Solution Flowfinity Actions and Electronic Retail Audit
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